Media Planning Automation For Campaigns: Pragmatic And Achievable
October, 2022
Introduction:
How can you stay on top of the ever evolving media landscape — constantly changing and moving at a break-neck speed? Media planning is a fragmented, chaotic and manual process.
Managing media planning for TV ads across countries and cultures can be complex. Campaign planners often utilize multiple tools and deal with linguistic and cultural differences. ACE Automation Platform was created to help solve these challenges by automating key activities such as deal structuring, creating media plans, and reporting on campaign performance. Using this platform, planners are able to take full advantage of the power of automation while still allowing human judgment to be applied at every step in the process where it is needed most.
Here are some of the automation use cases that can be applied on the planning side:
Media Planning and Scheduling: Automation of the media planning and scheduling process, beginning with the development of a media brief and budget based on the advertising objectives specified in the client brief, to the selection of a touchpoint (TV? Radio? Press? Magazine? ), to the selection of specific media, to the final media plan and schedule (What day? What time? What month? How frequently?).
Dynamic Content Optimization: Dynamic content/creative optimization (DCO) is a supercharged form of dynamic creative that uses artificial intelligence (AI) and machine learning technology to create hyper-personalized experiences for viewers.
Social Scan: Gather active campaign information by capturing screenshots using automation and making a presentation or an excel sheet to share with the respective customers.
Content Supply Chain Automation: Using Algonox Cognitive Engine (ACE), we built a cloud-native content automation platform for the digital supply chain. ACE enables brands and agencies to automate content creation, distribution, repurposing and protection end-to-end in a single integrated platform.
Content Admission and Ad Clearance: A workflow automation platform enriched with machine learning and smart, customisable business rules to plan, streamline and automate the communication between advertiser and publisher for content admission and ad clearance process.
Forecasting and converting Media Objective to Reach using Data: By leveraging the old data with predictive AI, you can create a more optimized media strategy and drive better decisions. This method of data-driven marketing allows media strategists to understand the long-term impact that a campaign had on reach, helping guide future campaigns and optimization efforts.
Value Scorecard Optimization: Employing an AI and machine-learning model to determine optimal weightages for the Value Scorecard will increase the scorecard's effectiveness.
Streamlined Buy and Plan Workflow: AI workflow automation can bring media buying and planning processes together, enabling advertisers to make better business decisions.
Workflow Automation for Combo Reach: Streamlined modular workflow automation platform with customizable business rules for reach through multiple media touchpoints.
Structuring media plan strategies and efforts more strategically: Enable digital media strategists to identify and locate prospects without biases or assumptions in order to find audiences and determine bidding strategies to achieve specific outcomes that go beyond standard demographic selections or buying metrics such as CPC, CPM, etc. Human intelligence combined with artificial intelligence amplifies intelligence for media planning, allowing data scientists and engineers to replace manual efforts of ROI mapping and measurement with algorithm driven approaches to determine the optimal channel selection mix. Moreover, AI facilitates insights that can extract maximum value by conducting a large number of real-time tests in extremely granular increments that surpass human capabilities. In this process, a feedback loop is created in which the outcomes continuously improve in lightning-fast increments that result in substantial outcomes.
Conclusion:
You cannot succeed in today's media landscape unless you are data driven, proactive, and nimble. You need to automate your existing processes across the media landscape. You need a single source of truth for intelligence and insights. You need to empower your team with real-time access to accurate, rigorous data. Use our industry-leading platform to deliver real-time decision making from campaign launch to campaign closure. Automate all media processes previously handled by humans—from campaign assignment and media planning through ad delivery and optimization. Test drive our platform yourself with minimal investment and risk. Sign up for a free trial using the form on our website Algonox.
